Selected work

Work

Challenge, approach, outcome. Website, automation, and AI as their own builds. No client names — these are the patterns, not a portfolio of other people’s deals.

Website

Local Service Business — Site + Booking/Estimate Tool

Challenge: Needed online booking and instant pricing without hiring a scheduling team.
Approach: Custom site with Cal.com-integrated booking, a rule-based estimate calculator, and an admin dashboard for managing leads and pricing rules.
Outcome: Metrics after launch — response time, lead volume, and booking conversion.

Website

Small Business Website — Service-Area Pages + Local SEO

Challenge: A service business was invisible outside one town and competing against template sites.
Approach: Custom site with dedicated service-area pages, clear offers, and on-page local SEO so nearby searches land on the right page.
Outcome: Metrics after launch — search visibility and inbound quote requests.

Automation

Workflow Automation — Lead Routing Pipeline

Challenge: New inquiries sat in a shared inbox while the team was on jobs. They already had a site — they needed the handoff to work.
Approach: A multi-step routing pipeline with conditional logic and notification triggers, wired into the inbox and tools they already used. No website rebuild.
Outcome: Metrics after launch — time-to-first-response and missed-lead rate.

AI Solutions — Intake and Qualification

Challenge: The team was answering the same first three questions on every new lead, then chasing incomplete details.
Approach: An intake assistant that qualifies the lead, collects the right details up front, and hands a complete record to the human. Ran against their existing form and inbox — not a new site.
Outcome: Metrics after launch — complete intakes and time spent on first-touch email.

Ready to talk through the work?

Book a call or send a message. Website, automation, AI — or a mix. A new site is not required.