Selected work

Work

Website, digital marketing, automation, and AI builds. Challenge, approach, outcome — no client names.

Website

Local Service Business — Site + Booking/Estimate Tool

Challenge: Needed online booking and instant pricing without hiring a scheduling team.
Approach: Custom site with Cal.com-integrated booking, a rule-based estimate calculator, and an admin dashboard for managing leads and pricing rules.
Outcome: Callback for a price dropped from 24–48 hours to zero — book and estimate on the same visit. The job is in the dashboard before they hang up.

Website

Small Business Website — Service-Area Pages + Local SEO

Challenge: A service business was invisible outside one town and competing against template sites.
Approach: Custom site with dedicated service-area pages, clear offers, and on-page local SEO so nearby searches land on the right page.
Outcome: Went from 1 town in search to a page per service area. Inbound quotes started coming from 3–5 towns they weren’t ranking in.

Marketing

Digital Marketing — Local SEO + Google Ads

Challenge: They had a site. Search still showed competitors, and the ads they ran sent clicks that never called.
Approach: Google Business cleanup, service-area SEO, and ads pointed at the booking and estimate pages — plus conversion tracking so spend followed calls, not clicks.
Outcome: Calls from the towns they actually serve. Ad spend stopped buying tire-kickers from 40 minutes away.

Automation

Workflow Automation — Lead Routing Pipeline

Challenge: New inquiries sat in a shared inbox while the team was on jobs. They already had a site — they needed the handoff to work.
Approach: A multi-step routing pipeline with conditional logic and notification triggers, wired into the inbox and tools they already used. No website rebuild.
Outcome: First response from 2–3 days down to under 1 hour. The right person gets the ping while they’re still on the job.

AI

AI Solutions — Intake and Qualification

Challenge: The team was answering the same first three questions on every new lead, then chasing incomplete details.
Approach: An intake assistant that qualifies the lead, collects the right details up front, and hands a complete record to the human. Ran against their existing form and inbox — not a new site.
Outcome: The first 3 questions never hit a human. Follow-up emails to chase missing details went from every lead to almost none.

Ready to talk?

Send a message or book a call.

Book a call Send a message